AN ENTERTAINMENT PLATFORM FOR THE WORLD’S most innovative artists and brands

As the most pedestrian trafficked site in the world, Times Square sees over 400,000 visitors a day and over 134 million visitors every year, with a global viewership of over 1 billion on New Year’s Eve. We are at the epicenter of entertainment, staging the world’s biggest pop culture moments and reaching fans around the world.

A Groundbreaking technology platform with IMmersive audio

We create city-stopping moments with a permanent street-facing stage and fully interactive billboard with a global reach connected via app.

PixelStar is the first immersive entertainment program on the TSX App ( that allows anyone to upload their own videos and schedule a 15-second slot on TSX’s larger-than-life 18,000 sq. ft. digital screen. Now anyone with a smartphone, anywhere on the globe, can take over Times Square at any time of day.

Learn more about the PixelStar Program.

An 8K interactive screen delivers crystal clear audio to every viewer through their own phone. The future of immersive audio is here and with 5G, there’s no latency or capacity limit.

Top Restaurants & Bars and Private Members Club

Over two floors and 30,000 sqft of entertainment space, visitors will enjoy Top Restaurants & Bars and a massive 10,000 sqft terrace overlooking Times Square. On the top floor, you will find our exclusive Private Members Club.

Retail and Fan Activation Space

Our prime street-level retail space allows artists and brands to sell merchandise and interact with over 134 million visitors annually. The space is designed with maximum flexibility and wired for the latest digital and hologram technologies, allowing artists to reimagine the pop-up and create the ultimate experience around their vision.

Gallery and event space

The first ever physical and digital art-gallery at Times Square. In this exhibition and event space, artists & brands can combine classic pieces while visualizing new immersive digital artwork in a completely new way.

Supper Club

The most intimate and exclusive way to experience artists at Broadway. Our 260-person capacity Supper Club is optimized for real-life performances and fully equipped for live streaming, amplifying content to viewers around the world.

VVIP Lounge

An invitation-only, private members’ club for select artists and industry executives provides a low-key environment for relaxation, celebration and collaboration.

REcording Studios

Tomorrow’s hits will not only be performed at TSX, but will also be created and recorded here. Our state-of-the-art recording studios are open around-the-clock, offering a creative environment for our industry’s most talented creatives.

Partner with us

For more information about partnership opportunities, email

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Times Square FACTS


daily in person impression


daily visitors


of NYC tourists visit Times Square


annual social media impressions


annual visits by NYC residents


of every tourist dollar is spent in Times Square