Own the Midnight Hour

For the city that never sleeps, the midnight hour in Times Square is a prime time to own and program content. From 11:05 PM to 11:57 PM nightly, one exclusive TSX partner will have unprecedented and dominant content opportunities and exposure in the center of the world’s biggest stage.

Our massive interactive billboard provides the perfect canvas for storytelling. From product reveals to movie releases, the entirety of a month can be used to tease out content, engage viewers and create impactful moments.

11 PM to 11:05 PM is reserved for Music Video Premieres. 11:57 PM to 12 AM is reserved for Midnight Moments.
52 minutes nightly
52 minutes nightly
52 minutes

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