Own the Midnight Hour

For the city that never sleeps, the midnight hour in Times Square is a prime time to own and program content. From 11:05 PM to 11:57 PM nightly, one exclusive TSX partner will have unprecedented and dominant content opportunities and exposure in the center of the world’s biggest stage.
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Our massive interactive billboard provides the perfect canvas for storytelling. From product reveals to movie releases, the entirety of a month can be used to tease out content, engage viewers and create impactful moments.