Take over Times Square with PixelStar

What would you do with 15 seconds on the world’s largest social feed?

Showcase your talent. Celebrate milestones. Surprise a loved one. The possibilities are limitless.

Next generation entertainment company TSX is staging the moments that define pop culture from the heart of Times Square.

Launched in 2022, PixelStar is the first immersive entertainment program on the TSX App (tsx.live) that allows anyone to upload their own videos and schedule a 15-second slot on TSX’s larger-than-life 18,000 sq. ft. digital screen for $40.

This massive LED billboard does not display ads; it showcases creators, artists and innovators engaging viewers around the globe. Now anyone with a smartphone, anywhere on the globe, can take over Times Square at any time of day.

Wrapped around the façade of the TSX Broadway building at the corner of 47th and 7th, the screen is just the first interactive element of the 46-story, $2.5 billion tower that will revolutionize retail and entertainment in Times Square. The PixelStar-powered screen opens to reveal the first permanent stage overlooking Times Square, and will soon include perfectly integrated no-latency audio.

In 2024, TSX will open its doors to reveal 74,000 sq. ft. of premium hospitality and entertainment space including an NFT gallery, a sumptuous supper club, state-of-the-art recording studios, fine dining restaurants and clubs, and a rooftop bar that spans 15,000 sq. ft. over Times Square.

How it works

  1. Upload your 15-second video
  2. Schedule the video to post
  3. Tune it to watch your content live on the big screen
Case Study

Branded PixelStar

Customizing experiences to engage fans to participate in personalized campaigns using the world’s largest social feed.

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