With branded PixelStar, partners will be able to customize their experience to engage fans to participate in personalized campaigns using the world’s largest social feed.
In March 2023, Paris Hilton teamed up with TSX Entertainment, encouraging fans to participate in a massive social movement using branded PixelStar.
The “I AM” movement was launched to drive meaningful social change through conversation with a focus on empowering women and girls to reclaim their voice and be proud of their uniqueness.
OOH teasers slowly revealed Paris on the TSX Screen each day prior to the launch. Paris joined live in Times Square as her image was fully revealed, acting as the catalyst for everyone to share their story. Fans were encouraged to download the TSX App through social media channels and promotions on the TSX Screen.
On March 22nd, TSX and Paris Hilton officially revealed the #ThisIsWhoIAm movement on our screen in Times Square. The response from Paris’ community was incredible, with fans and celebrities alike sharing their “I am” stories.
The success of the campaign has inspired future partnership ventures with Paris and her team.
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